Your site should fit into your overall marketing and business plan.
Here are the steps we'll need to take together.
- If you haven't done it already, secure a domain name. You can check a domain name or register it HERE, or wait and have us do it.
- Surf the web and find other sites you like. Figure out what you like about them. Especially check your competitors' sites. You can search HERE. If you're new to the web, we'll be glad to help.
- Gather all of your print materials, letterheads, business cards, logos, ads, brochures, etc. They should present a consistent image of your business and your website should fit in with this image. If they don't, or if you have a specific reason for differences, we can work with you to refine or create an image that you present to the world.
- This is the most important step - we get together to decide what the website will look and act like. We will have been discussing the prior steps and may even have mock-ups of potential sites. Now we'll complete our website plan, including timeframes.
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Web Building Begins! Graphics are delivered, optimized or created. The basic site is designed. Site navigation is created and tested. Interactivity is created and tested.
If necessary, adjustments are made and the site is finalized and put on-line.
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Site Marketing, including print, direct mail and web sources. Submission to search engines and directories.
- Usage monitoring through a website statistics program. A sample log is Here.
- Site updating as needed, either by us, or we can train you to do it yourself.
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